Services

Avenues Financial provides high quality bookkeeping services. All of our bookkeepers are supervised by experienced certified public accountants to ensure our clients avoid costly mistakes. The role of bookkeeper is to perform basic tasks. The bookkeeper’s job is to care for the financial recordkeeping of a business. In addition to implementing a system of tracking financial transactions, a bookkeeper is also responsible for handling accounts payable (A/P) and accounts receivable (A/R). When a bookkeeper makes mistakes, it can cost the company. Failure to keep up with accounts payable can result in lowered credit ratings with lenders, and a failure to keep up the same level of performance in accounts receivable can end with a company not realizing its income in a timely manner. All of our bookkeepers are supervised and trained by our certified public accountants to avoid costly mistakes for our clients. Learn More

Accountants help businesses with reports and insights that help them bind together multiple financial indicators. As a result, the businesses are better positioned to understand the areas generating profits and the ones that need improvement. Depending on the size of the business, an accountant may do some of the same duties as a bookkeeper. Typically, however, accountants have a four-year college degree and have a higher level of expertise and experience than bookkeepers. The primary task of accountants is to prepare and examine financial records. Duties include analyzing data, finance reports, budgets, tax returns, and accounting records. An accountant reports findings to management regarding finances and sometimes may make suggestions to become more financially efficient or stable. Learn More

Having an accounting controller is a major step up for many businesses. Adding a controller adds more power to your financial management. In fact, a good controller will pay for itself in a growing company that needs more advanced systems by helping to keep costs under control and by helping to better manage cash flow. While the average mom and pop shop has little need for one, most SMBs will see significant value in having an accounting controller at the helm. Far beyond the accurate keeping of financial records, a controller helps a company realize impactful accounting solutions in the areas of cash flow management and maintaining overall control of operational costs. An accounting controller is capable of handling the job duties of the average bookkeeper but in most cases acts in a supervisory capacity by answering high level accounting questions. Unlike a bookkeeper, who is generally only knowledgeable enough to create basic financial statements, a controller is capable of producing detailed financial reports on a daily, weekly, or monthly basis. Learn More

The CFO is in charge of the overall financial management of a company under the direction of the owners or CEO. Planning, projecting, measuring and tracking financial and operational progress fall under the CFO’s umbrella. There is a significant strategic and tactical difference between the value a CFO brings to the leadership of a business and that of a Bookkeeper. Because most small and medium size businesses cannot afford a full time CFO, then a part time CFO with Avenues Financial would be an ideal arrangement. The key is to find a CFO that can be your trusted advisor and provide financial, operational and business insights. Learn More

Certified Public Accountants (CPAs) are considered fiduciaries with a legal duty and power to act on behalf of, and in the best interest of, their clients. CPAs are in the business of offering financial advice. They are often viewed as more credible and trustworthy since they have to undergo stringent requirements to obtain and maintain their license. They also assist businesses with the management of expenses and investments and help with financial planning. Our certified public accountants also provide management accounting, forensic accounting, cost accounting, and project accounting to fit your needs. Read More